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COMMITTED AND ENGAGING CONTENT
French first circular economy sportswear brand and community of eco-runners who design technical and responsible clothing for running and yoga.
INSTRUCTIVE COMMUNICATION STRATEGY FOR THE LAUNCH
OF A WOOD FIBER COLLLECTION
The Circle Sportswear brand is launching its first wood fiber collection and wants to inform its community about the technical and eco-responsible features of this capsule while continuing to promote a premium and trendy brand image.
The communication needs evolve from the subjects conceptualization to the graphic, editorial and video contents development on the digital platforms of the brand (Instagram, Linkedin, Newsletter and prints (displays at the partners') while coordinating the e-commerce, lifestyle and packshots shootings, and vector retouching.
COLORS AND SHAPES GAMES FOR A DISRUPTIVE AND CONSISTENT EXPERIENCE
Circle Sportswear is a premium brand that operates within the competitive sportswear marketplace with a dedicated and innovative mindset. It's a real challenge to keep the brand alive at such a crucial time for its progression while inspiring new ways of caring for ourselves and the planet.
Team - Agence DD (Graphic design), Solène Roure (Art director), Albin Durand (Photographer), Johanna Jimenez (Marketing Director), Jenny Orru (Communication Director), Laura Cohen (Social media coordinator)
Partners - Zmirov Agency, Next Momentum Agency, Galeries Lafayette, Le Bon Marché Paris, La Montgolfière, Episod, Open Biarritz, BFM, M6, Zalando, La Salle de Sport, La Caserne
