BUILDING THE BRANDING FOR A NEW ACTOR IN SUSTAINABLE CONSTRUCTION
Aggregator of digital durable solutions for buildings
A WILL TO STAND OUT FROM THE MARKET WHILE REMAINING CLOSE TO THE AUDIENCE
The new Sabas structure is entering the connected and sustainable building market by integrating the entire value chain along with specialized experts and aims at building a brand identity that includes these technological, ecological and innovative dimensions while remaining visually and editorially accessible to its diversified customer base.
Sabas wants to develop an identity that matches its ambitions: original, professional and on a human centered.
AN IDENTITY ALIGNED
WITH THEIR OBJECTIVES
Sabas logo is based on the idea of a cube/building block merged with a pixel. We can see this notion of building blocks and technology. We mark this idea of complete guidance with a group of experts and connections at all levels: technical and human. The letter S begins and ends the word SABAS. It is an entity with two main objectives: technological service and its application to energy issues.
The choice of a graphic declination with rounded geometric curves inspires notions of agility and innovation; and enlightened tones immediately evoke the notion of energy.