LAUNCHING CAMPAIGN OF A REVOLUTIONARY PROJECT
French sustainable sportswear brand and community of eco-runners that creates the first circular running shoe
CREATION OF IMPACTFUL CONTENTS FOR A TV APPEARANCE
Circle Sportswear is creating the first 100% circular running shoe and wants to present all the aspects of this project, from the eco-responsible development techniques to the pre-order sales process.
It's about designing a 360° communication campaign for the launch of the project broadcasted on M6 (TV show Dragon's den) and designing engaging graphic, editorial and video contents for the brand's digital platforms (Instagram, Linkedin, Newsletter) and print (press) while maintaining a premium and trendy brand image.
AN IMMERSIVE EXPERIENCE AT THE CORE OF A MISSION-DRIVEN PROJECT RUN BY PASSIONATE PEOPLE
Circle Sportswear is a premium brand that operates within the competitive sportswear marketplace with a dedicated and innovative mindset. It's a real challenge to keep the brand alive at such a crucial time for its progression while inspiring new ways of caring for ourselves and the planet.
Team - Agence DD (Graphic design), Solène Roure (Art director), Albin Durand (Photographer), Johanna Jimenez (Marketing Director), Jenny Orru (Communication Director), Laura Cohen (Social media coordinator)
Partners - Woolmark, BFM, M6, La Salle de Sport, La Caserne